Digital & Content Marketing Specialist
Job Type : Permanent, Full Time
Salary : £40000 – £45000/annum
An exciting opportunity to work for an established Manufacturing and Product organisation that are market leaders in their sector!
The Digital & Content Specialist will work within the eCommerce team to manage the Search Engine Optimisation and creation of content across all the Groups websites. The successful candidate will have an understanding of SEO strategies, current knowledge of SEO practices and knowledge of multiple analytic and tracking tools.
Main Duties and Responsibilities
Working closely with the Product Merchandiser / Content Editor to develop and execute effective SEO & Content strategies
Monitor progress of SEO strategies and adapting them to achieve maximum growth and visibility for Gap analysis
Monitor and evaluate search results and search performance across the major search channels to improve rankings
Produce monthly reports for traffic, ranking and other SEO aspects to making recommendations.
Work closely with the eCommerce Manager to strategise and improve content delivery and promotion
Manage optimisation projects and reporting on performance
Work closely with the eCommerce team to review technical SEO issues and recommend fixes
Identify product trends and work closely with the eCommerce Manager and Procurement Team to implement product strategies aligned with SEO insight
Work closely with the Product/Content Merchandiser to maximise product launches and customer content
Provide SEO Competitor Analysis
Work closely with the eCommerce Manager and Social Media Manager to optimise campaigns
Champion content across digital platforms
Collaborate with other supporting teams to create impressive customer-centric landing pages
Analysis of end-to-end consumer experience in different digital channels
Keep up-to-date on the latest algorithms and best practices for on-page, off-page and technical SEO
Perform keyword research with objective to optimise existing content and uncover new opportunities
Provide SEO analysis and recommendations in co-ordination with elements and structure of websites and web pages.
Make recommendations for content development in co-ordination with SEO and company goals, general and keyword specific and translate recommendations into actionable, profitable campaigns
Skills, Attributes and Experience Required to be successful in the role
A strong understanding and demonstratable experience of the SEM and SEO process
SEO experience as a doer, within an in-house or agency team working D2C / B2C
Strong analysis and reporting skills
Track record of analysing SEO trends and opportunities, and providing and implementing recommendations to improve visibility
High level competency of working with popular keyword tools such as SEM Rush, Moz, Screaming Frog, Word Tracker and Keyword Discovery or similar
Experienced in working with Content Management Systems
Competent in the using a range of analytical tools including Google Analytics
A high level of proficiency in using the Microsoft Office Suite
A creative mind, with an eye for detail
Commercially minded
A good problem solver with a positive, can-do attitude
Self-motivated and able to work independently
Very well organised and able to prioritise tasks efficiently
An articulate and effective communicator
Desired skills:
Product related SEO copywriting skills that can reflect the brands tone of voice
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted
More Information
- Address Guildford, Surrey
