Digital Analyst 26 views

Digital Analyst

Job Type : Permanent, Full Time

Salary : £45000 – £50000/annum 20% bonus, hybrid working +Perks

Digital Analyst (Ecommerce)
Hybrid 3 days in office per week – London Bridge

The primary purpose of the Digital Analyst is to evaluate and optimise the performance of the various products, features and journeys across the digital estate. Through comprehensive and robust analysis of online customer behaviour, you will influence tactical short-term development opportunities, drive on-site research and experimentation roadmap, as well as provide strategic focus that ultimately drives revenue and profit.
The Digital Analyst is part of the digital experience team and will lead the delivery and maintenance of analytics function in providing insight to customer behaviour, supporting CRO programme and maintaining data quality through robust tracking and tagging.

KEY RESPONSIBILITIES

Support the trading and CRO functions in their use of the analytics tools – primarily Adobe Analytics and Content Square
Champion and embed self-serve practices across the business to enable colleagues to access and understand key metrics including designing and building reports/dashboards
Work as part of the e-commerce team to shape the digital analytics data architecture (i.e., best practice, policies and KPI definitions)
Understand key performance metrics, analyse and interpret trends and make recommendations for innovation, experimentation and development based on data
Utilise 3rd party agency for data analysis through-put when internal resource is limited
Present findings in a visually compelling manner, with action-oriented recommendations that answer key business questions
Interrogate web analytics data with the aim of making recommendations that will lead to uplifts in online conversion
Identify analytical requirements across the organisation, and deliver tailored analytical solutions to help drive business KPIs
Continually optimise the implementation of Adobe AnalyticsIn addition the role will be provide analytical support to our ongoing programme of testing. Comprising:

The use of data and research findings to form strong, testable hypotheses.
Support the analysis of the programme of experiments to identify the difference between noise in the data and a significant result. Draw robust conclusions to assist the team and the wider business with user driven feature prioritisation while balancing commercial needs.
Being a key member of the team that works on the testing programme including internal teams and the 3rd party CRO agency
Be the guardian of success measurement of activities within the A/B testing space, ensuring that any limitations in data (significance, CTBC measures etc) are understood and catered for.
Adopt a range of research methods (qualitative and quantitative) to form a better understanding of customers' goals, needs and behaviours by uncovering insights through the use of on-site surveys, heatmaps, session recordings and web analytics tools
Collaborate cross-functionally with UX designers, developers, product managers, marketing and merchandising teams to ensure a sharp experiment executionPERSON SPECIFICATION

Behavioural

Strong analytical mind set and skills, specifically demonstrating excellent problem-solving skills
Be able to process data from various sources in an organised and logical manner
Self-motivated individual, with excellent communication skills
Technical

2-3 years' experience in a related data-focussed and experimentation-focussed role, either agency- or client-side
Degree level education ideally in a numerate discipline.
Strong numerical skills with Intermediate knowledge of MS Excel to support and guide decisions for improvements to website
Demonstrable hands-on experience using Adobe Analytics with a technical focus
Experience of journey mapping and visualisation tools such as Content Square
Knowledge of Adobe Analytics implementation practices and tagging experience
SQL skills or experience an advantage
Javascript skills or experience (or willingness to learn) an advantage
An excellent understanding of CRO principles, methodologies and best practices
Experience reporting and communicating test plans with key stakeholders and success/failure of optimization efforts (both inside and outside of the UX field)
Ability to conduct analysis and form robust conclusions in a fast-paced environment
Knowledge of web experimentation platforms (ideally Adobe Target)
Knowledge of tag management tools (ideally Adobe Launch)
Experience using qualitative and quantitative research tools (e.g., Hotjar, Medallia, Usabilla, WhatUsersDo, Kampyle etc)

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