Marketing Officer
Job Type : Permanent, Full Time
Salary : £24000 – £28000/annum
Marketing Officer
Contract: Full time: permanent
Team: Marketing & Communication
Salary: £24,000 – £28,000 (GBP)
Location: UK-Wide – Hybrid
Into Film operates a hybrid working policy with offices in London, Cardiff, Belfast, Edinburgh, and Salford. We are open to flexible working and offer staff a health plan.
About Into Film
Into Film is the UK’s leading charity for film in education. We provide screen industry careers information and advice, support and inspire young filmmakers, and bring the power of moving image storytelling into classroom teaching. We work hard to live and breathe our values and strive to be an impactful, inclusive, and inspirational organisation. We are fully committed to providing an inclusive, active listening culture that respects difference, in which staff are happy and proud to create a programme for the diverse society we work with.
Role Summary
The Marketing Officer role plays an integral part in the Marketing team, supporting the Marketing Coordinator to plan, execute, track and evaluate campaigns that promote the Into Film programme. The Marketing Officer leads on all marketing email communications.
Main Responsibilities:
* Marketing lead on all Into Film email communications – management and scheduling of all email communications to Into Film database and external audiences, management of email communication’s calendar, management of Email Service Provider (MailChimp), maintaining integrity of email contact list, and writing copy, drafting emails and building emails.
* Support Marketing Coordinator on planning, copywriting and coordination of the marketing of Into Film campaigns across paid, organic and earned media.
* Take the lead on delivery and evaluation of specific marketing campaigns across the Into Film offer, when requested across the academic year.
* Lead on CRM reporting, including setting up dashboards, creating effective reports and working closely with Product & Technology team to ensure CRM is being used to its full potential. Ensure work is driven towards meeting targets and achieves effective ROI.
* Ongoing analysis of email reporting and performance to inform future marketing and communications strategies and plans.
* Responsible for rolling out best email practice across the organisation, supporting and training other colleagues on email and the Email Service Provider.
* Ensure all emails are on brand; both look and feel and tone of voice.
* Ensure all email campaigns adhere to GDPR consent and data capture regulations.
* Work with colleagues in national teams (Scotland, Wales and Northern Ireland), and other departments to plan and execute regional email campaigns.
* Work with the Marketing Coordinator to implement, monitor and develop Into Film automated e-communications journeys to enhance both marketing and customer service experiences for our audiences.
* Manage any printed marketing materials such as leaflets, pull up banners, booklets to ensure they are on brand and produced in an environmentally friendly way.
General Responsibilities:
* Commitment to quality internally and in all dealings with the public, members, teachers, children and young people, partners, funders, supporters etc.
* Contribute to long term planning to ensure growth in line with demand and resources
* Contribute to the regular monitoring and evaluation of the Into Film’s work
* Commitment to equality of opportunity in line with Into Film’s Equal Opportunities Policy
* Any other reasonable duties assigned by Into Film
Person Specification:
Essential:
* Experience of managing marketing and communications campaigns across owned, paid and earned channels.
* Management of campaigns and implementing tracking, undertaking evaluation based on performance of KPIs.
* Experience of copywriting and producing content for a range of channels and audiences.
* Experience of managing email campaigns for a variety of audiences, including drafting content, Email Service Provider (ESP) management, A/B testing and performance analysis.
* A good understanding of email data (open rate, click through rate, click through open rate etc.) and how to analyse it in order to inform on-going activity.
* Experience of using a range of analytics tools to help monitor, optimise and evaluate campaign performance including Google Analytics, CRM’s and ESPs.
* Experience of using Customer Relationship Management systems (ideally Salesforce) to segment audiences, create campaigns, target audiences and report on activity.
* Experience of delivering successful multi-channel campaigns
Desirable:
* A good understanding of the education market and how teachers can use film (and the arts more broadly) to meet their teaching and learning objectives.
* Familiarity with the Microsoft Office 365.
* A love and knowledge of film.
Closing: 30th July 2023
To Apply and for More Information:
If you would like to apply and find out more about this position, please click the apply button to be directed to our website where you can complete your application for this position.
Please note that CVs or email applications will not be considered or shortlisted.
The successful applicant will need to complete an enhanced DBS check, which will be arranged by Into Film.
No agencies please
More Information
- Address N1, Islington, Greater London
