Digital Marketing Manager 24 views

Digital Marketing Manager

Job Type : Contract, Full Time

Salary : £30000 – £34000/annum Additional Benefits

We are looking for a Digital Marketing Manager to join an established and fast-growing fashion brand in Leeds. We are looking for candidates with a strong background in eCommerce to join on a 12-month contract starting NOW…….

Benefits

· Stakeholder pension scheme

· Life insurance

· Up to 60% discount on new ranges

· £100 welcome voucher to spend on in house products when joining

· 25 days holiday + extra day holiday off for birthday

· Free on-site parking

· Free fruit or pie on Thursdays!

Purpose of the role:

· Management and progression of the client's Email and CRM strategy, during their exceptional period of growth.

Role Requirements

· Extensive experience of Email Marketing skills

· Full of new ideas

· Pasion for understanding and managing the customer relationships, in the digital space.

· Worked with advanced email platform-tools

· Have knowledge of data to help drive the strategy forward

· Strong analytical skills

· Strong planning and organisational skills

· Good communication & interpersonal skills

· Great attention to detail and accuracy

· A passion for marketing and digital channels

· Team player with a positive attitude who is prepared to roll their sleeves up and lead by example

Main Duties

· Support of final stages of delivery of the service via advanced email and CRM platform

· Utilising offline and online data to understand our customer

· Ongoing usage of data to build a robust digital communication strategy

· Work along with clients' eCommerce team in delivering seasonal, campaign, and promotional messages to our consumers

· Work in line with the brand central marketing calendar

· Develop engaging and timely marketing emails

· Creation of various briefings, coordinating builds, testing, and scheduling

· Use customer segmentation system

· Planning workflows and ensuring targeting the right customer at the right time, with the right information

· Testing new plans for all marketing emails

· Share new improvements with the wider team so they can be utilised across other online and offline sectors

· Work closely with the Marketing Planning & Insights Manager

· Share knowledge and insights to help strengthen our communication strategy

· Work closely with the Buying and Merchandising team

· Ensure appropriate product focus as a reaction to promotional and seasonal trends

· Carry out regular email reporting and sharing data with the wider business

· Reviewing of the performance of email campaigns

· Transforming findings into ongoing activity and new strategies

· Work closely with 3rd party agencies such as Bloomreach (Exponea) and Mention Me to ensure we are maximising the potential of used platforms

· Plan and deliver a cohesive CRM approach to enhance customer engagement

· Build long term relationships and loyalty

· Drive repurchase and communicate widely about the brand

· Provide branded email assets for our wholesale partners and the wider business

Key Skills

· Minimum of 3+ years experience managing email and CRM programs

· Retail background – desirable

· Experience of Exponea by Bloomreach, or similar Customer Data & Experience Platforms (CDXP)

· Ability to adapt to new technology

· Confidence in working with both internal and external stakeholders to deliver results

· Strong numerical and analytical skills

· Able to fully utilise the relevant IT support systems

· Conversant with standard business desktop applications, especially Excel and PowerPoint

· Good understanding of GDPR

· Strong interpersonal skills with the ability to communicate

To be considered for this excellent opportunity, please make contact with us today by pressing apply! If you would like any more details about this role, please call Brett on (phone number removed).

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Contract length: 12 months

Job Types: Full-time, Fixed-term

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