Sales and Marketing Manager
Job Type : Permanent, Full Time
Salary : £30000 – £50000/annum
SALES AND MARKETING MANAGER
About Live Union
Live Union is a full-service event agency created in 2009 and operating out of our central London Soho hub. Although based in the capital we’ve delivered events and draw inspiration from across the globe. We have won multiple awards in recent years from Challenger Agency of the Year to Grand Prix for C&IT Awards for our virtual work.
Live Union exists to help clients re-imagine their events – to deliver what today’s business audience really values from experiences. We offer a 360 service from creative concept through to delivery. We are based around three main departments Accounts team, Creative studio and Production department. We have capabilities for fully virtual events, hybrid event including a broadcast studio in central London and physical event executions.
At Live Union we pride ourselves in creating an inclusive and fun atmosphere to work in. We encourage regular meet-ups throughout the year to relax and get to know each other. We run a That’s Interesting programme where the team contribute things they find interesting in the events industry and beyond, we often have company try-outs on new technology, or entertainment services.
Beehive
Live Union created Beehive to deliver virtual experiences for clients. It is based on an incisive understanding of what audiences really value from attending virtual events and designed with flexibility to tailor the experience for different types of businesses. Beehive marries expertise in virtual content with event management and technology.
Please click the following link to explore more about our virtual environment:
Who do we work for?
Live Union are proud to have some really high-profile clients. The majority are blue chip from financial services to pharma, tech companies to consumers. We work all over the world from Sydney to Dubai, Mexico City to New York. The majority of our work covers EMEA.
Hybrid Working
The Live Union team operates a hybrid working pattern where a mix of working from home and office is flexed to offer the best of both worlds. Overall, we do expect more time in the office than at home to allow you to fully contribute to and learn from the team. Most importantly we would encourage you to enjoy the social side of working with a fun team in a great industry in central London.
Job description
Summary
The Sales and Marketing Manager plays a vital role in developing relationships with prospective clients as well as maximising opportunities with existing clients by sharing our approach, work and services. The role offers a diverse range of responsibilities across both sales and marketing activities and reports into the Live Union board.
Your role will involve the following:
Roles and Responsibilities
Lead the sales strategy, planning, implementing and following up our sales campaigns to book meetings with prospects.
Pro-active identification of new leads from wider sources (LinkedIn job moves, trade press, own research etc.)
Developing relationships with existing warm leads, maintaining contact with them to drive conversions.
Keeping the CRM database up to date on a day-to-day basis e.g. updating new contacts, updating records after mailers and making sure newsletter/email contact subscription settings are updated on individual contact records.
Managing sales pipeline ensuring regular follow ups.
Work closely with the accounts team to maintain consistent communication with existing clients and maximise opportunities.
Work closely with the accounts team to push opportunities through to close.
Work on pitch project management, helping to develop proposals, RFP and RFI responses and responses to tenders. Work closely with the internal account management team to complete these and push the opportunities through to close. Part of this will include sourcing relevant qualitative information to help complete the documents and doing some copywriting to support this.
Plan and deliver new business events such as our That’s Interesting Breakfasts and Skills Labs. Collaborating with other departments to deliver engaging events that attracts new and existing clients.
Carry out product demos of our virtual event platform, Beehive.
Develop and execute marketing strategies to drive business in new and existing markets.
Strengthen the agencies existing brand across digital and print.
Identify industry awards for entry and ensure submissions are done on time.
Responsible for social media channels and content creation.
Management of the creative/design process for event marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy.
Execute marketing campaigns to drive engagement and report on effectiveness and results.
Ensure marketing communications accurately reflect agency positioning and key messaging
Keeping the website up to date, publishing blogs, case studies and registration forms.
Copywriting for case studies, website and e-marketing
Ideal candidate
Event sector experience with a passion for live experiences
Experience of working across both sales and marketing
Digitally confident and used to working with different online CRM and marketing tools
Self-motivated and results driven
Tenacious
Package:
Salary range: Dependant on experience
3month probation
25 days of holiday + 8 bank holidays
Healthcare once probation has been completed
Discretionary year-end bonus, attributed to the company and individual performance
Sabbatical after 5 years of service
Yearly access to training budget
Loyalty bonus
Buddy system for new starters
Dog friendly office (depending on dog behaviour)
More Information
- Address Central London
