Commercial Executive
Job Type : Permanent, Full Time
Salary :
SSP UK
Commercial Executive, Camden London The main purpose of the job
To execute a commercial plan for a brand or small portfolio of brands within a category e.g. Casual Dining & Bars, Coffee & Bakery, Retail. To support the delivery of EBITDA growth from like-for-like sales and gross margin improvement activity.
Main duties
Planning the activity and successful execution of the commercial plan for a brand or a small portfolio of brands to deliver stretch EBITDA target.
Tasks
Prepare and submit marketing briefs to access marketing services such as NPD, creative design, marketing planning and brand development which are provided by the Group Marketing function
Track progress of briefs and ensure delivery to time and budget
Once a commercial initiative is signed off, ensure successful implementation through internal stake holder process & operational teams
Support periodic tracking of brand performance (e.g. if achieving top line sales & GP targets)
Support full roll out across the brand, additional brands or product category
Course correction where testing and learning has been applied to commercial initiatives and changes need to be made in order to optimise
Support the delivery of range, pricing and POS for units
Maintain brand support material for the brand or brands, including brand standards, point of sale guides, brand templates, equipment lists, product lists, price bands, and local marketing
Monitor competitor activity (new products, promotions and pricing) on a regular basis to support commercial proposals and highlight any opportunities to the Commercial Manager
Monitor compliance of commercial activity through structured site visits, recognising opportunities and recommending feedback to relevant stakeholders Brand Director Senior Commercial Manager Commercial Executive
Liaise with relevant teams to ensure availability of products and maintenance of stock levels at sites and central distribution to agreed targets
Respond to ad hoc brand queries from operational, and cross functional teams within a timely manner. Knowledge, skills and experience required
Some experience of using price, range, display and space, upselling, margin or category optimisation to deliver commercial results
Knowledge of external trends in the food and beverage and/or grocery industry (depending on brands allocated)
Good understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.
Proficient user of Word, Excel, PowerPoint and brand and category management systems
Effective verbal and written communication
Flexible and adaptable approach
Ability to work at pace and effectively prioritise competing demands on time Desirable skills / personal attributes
Analytical and commercial
Good attention to detail
Data-driven SSP are proud to be an equal opportunity employer who seek to recruit and retain the most talented individuals from a variety of backgrounds, skills and perspectives
More Information
- Address London
