Digital Marketing Manager – EdTech
Job Type : Permanent, Full Time
Salary :
Do you have experience in developing and delivering innovative digital marketing campaigns? An exciting opportunity has arisen for a results-driven Digital Marketing Manager to join a world renowned Educational publishing brand. This role offers flexible, hybrid working (ideally 2 days per week in the London office), and a competitive salary.
The Digital Marketing Manager will look to develop and execute the digital marketing strategy and generate leads to increase the company's customer base. You will join a friendly and supportive team where your main remit will be to develop and execute marketing campaigns that drive engagement and conversion-working closely with the sales team across the UK and EMEA. Responsibilities will include (amongst others):
Develop and execute a comprehensive digital marketing strategy to drive leads and engagement in the education sector
Manage digital marketing channels and develop and execute lead generation strategies
Work with the content team to develop engaging and relevant content
Monitor and analyse performance metrics
Write compelling, concise, and persuasive copy
Keep abreast of the latest trends and technologies in digital marketing in the education sector
Work with the sales team to find and identify events to attend across EMEA
The ideal Digital Marketing Manager will have strong experience in digital marketing and lead generation, with a proven track record of success in the K12 education sector. Experience with email marketing, social media, SEO/SEM, and website management will be preferred. Strong analytical skills and ability to analyse data to drive insights and improve performance will also be important, along side excellent written and verbal communication skills, and experience in creating compelling content. To find out more about the chance to join an iconic brand and prestigious organisation, get in touch ASAP.
In return, our client offers a competitive salary and benefits package.
For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.
Closing Date: Early applications may be prioritised.
** Inspired Search & Selection are a publishing recruitment specialist who operate an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.
In May 2019, Inspired Search & Selection pledged to promote The Book Trade Charity. As a charity, BTBS offer financial help to people (particularly those under the age of 30) looking for jobs in the book trade, including help with interview costs, to help support paid internships and work experience and for other opportunities for development. Please follow this link to check eligibility and further support
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