Event Sales Manager
Job Type : Permanent, Full Time
Salary : £30000 – £32000/annum plus £6K Bonus
Business: emap
* Brands: Multiple; Retail, Quality Foods, Packaging and Duty Free
* Base Location: Croydon/Hybrid ( 3 days from home, 2 days in the office)
* Employment Type: Full time, Permanent
* Salary: up to £32,000 DOE + Bonus
About the company and the brands:
A business-to-business (B2B) media company with a focused portfolio of market-leading events and brands. Across the company, we create products our customers value to help drive their success, which in turn drives our own growth. Our product focus is around paid for conferences, awards, subscriptions, digital insight and bespoke marketing solutions.
emap’s Emerald division in Croydon consists of exciting B2B brands with over 24 events annually highlighting several business sectors including:
Retail Industry Awards – are widely regarded as ‘The Oscars’ of the grocery retail sector
Duty Free Frontier – the Frontier Awards shine a spotlight on the outstanding accomplishments of the travel retails industry.
Quality Food Awards – are the longest-running, most prestigious food awards in the UK
Motor Trader Industry Awards – are recognised as the Oscars of the motor industry in celebrating excellence across motor retailing.
Money Marketing Interactive – a unique annual event that focus on providing our IFA audience, with the ideas and tools needed to make planning business even more successful.
UK Packaging Awards – where innovation meets excellence in the heart of the packaging industry.
Audio Visual Awards – for integrators and consultants working on both global and local projects, through to AV and IT end-users from all markets.
Elektra Awards – provide a prime platform to recognise achievements of those in the electronics industry. Real Estate – the portfolio includes Property Week the leading media title with events which are highlighting the residential, commercial and student housing sectors.
Overall Purpose of the Role:
The Delegate Sales Manager will play a critical role in driving delegate sales and securing award nominations, table bookings, and conference ticket sales across our portfolio of commercial events. The Delegate Manager will be responsible for managing sales efforts across multiple events simultaneously, ensuring each achieves its revenue and attendance targets.
This position will involve managing relationships with external sales teams, monitoring their sales efforts, and driving performance through data from Evessio. Working closely with the event managers, marketing and conference content teams.
The role requires a consultative approach to build strong client relationships, hit revenue targets, and contribute to the success of our events.
Key responsibilities:
Delegate Sales:
Drive delegate sales for conferences and events through proactive outreach, relationship management, and targeted campaigns.
Ensure sales targets are consistently met or exceeded across multiple events and brands.
Awards Nominations and Table Sales:
Work closely with the events marketing and operations teams to promote awards submissions and table bookings.
Engage with prospects and past attendees to secure their participation.
External sales team management:
Provide external sales team with targeted data from Evessio and monitor their progress to ensure sales goals are achieved.
Offer guidance, support, and regular feedback to maximise freelancer performance.
Sales Reporting and Pipeline Management:
Prepare detailed weekly, monthly, and periodic reports to showcase YoY event sales performance and pipeline status.
Log communication, track opportunities, and maintain an up-to-date database.
New Business Development:
Identify and develop new business leads to expand the client base and secure new accounts.
Research the market and understand trends to inform sales strategy.
Client Relationship Management:
Build and maintain strong relationships with key decision-makers and industry stakeholders.
Provide exceptional customer service to ensure repeat business and long-term client loyalty.
Collaboration Across Teams:
Work with brand sponsorship teams to align on sales strategy and leverage shared client networks.
Collaborate with the marketing team to ensure campaigns are optimised for delegate and award sales, as well as the event operations and conference content teams.
Event Presence:
Attend events as needed to meet clients, network, and represent the brand professionally.
Skills and Experience:
Essential:
2+ years of B2B sales experience, ideally in events, conferences, or media.
Proven ability to meet and exceed revenue targets.
Intermediate Microsoft Office skills.
Strong understanding of sales pipelines and reporting metrics.
Excellent written and verbal communication skills.
Desirable:
Experience managing or coordinating external sales teams.
Familiarity with platforms like Evessio or similar event management tools.
Background in awards, event sponsorship, or conference sales.
Core competencies:
Fluency in English is essential for this role, other languages are beneficial.
Quick to gain understanding of new market sectors and brand position.
Ability to build, nurture and maintain client relationships, providing exceptional customer service.
Excellent organisation, time management skills.
Ability to work on multiple projects simultaneously with competing deadlines.
Ability to report on performance, event sales outreach and pipeline.
Strong commercial acumen and a consultative sales approach.
Personal Attributes:
Target-driven, money-motivated individual with a positive can-do attitude.
Confident, enthusiastic, and charismatic, with the natural ability to build rapport both on the phone and face to face.
An active team player with a competitive edge.
Articulate and polite telephone manner.
Self-motivated and professional demeanor.
Innovative and creative, confident in communicating ideas.
Adaptable and flexible to change.
Results driven
What we offer
Learning & Development:
At emap, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever-changing demands of the workplace, we provide an environment that fosters continuous development for our employees.
Our employees are encouraged to identify their areas of personal and professional development aligned with our strategic areas, including management development, health, safety & wellbeing, sales, events management, marketing strategy, editorial, and information technology. We have a structured framework designed to help equip our employees with the necessary knowledge, skills, and behaviours to excel in their job roles, contributing to achieving our organizational objectives.
To support our employees’ career development, we have designed specialized programs, as well as other stand-alone role-specific and generic courses, under the emap academy.
Benefits: emap is part of Metropolis Group. Together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.
25 days of annual leave, with the option to buy or sell additional days. Pro-rata for part-time employees.
One additional day of leave per year- Celebration Day
Health plan
Life assurance
Private virtual GP access
Seasonal flu jabs available at the office
Continuous learning & development opportunities
In-house Excellence Awards and other innovation projects
Cycle-to-work scheme
Discounted gym memberships
Retail discount vouchers
Rail season ticket loans
Pension scheme
One paid volunteer day per year
Annual Summer & Winter Celebrations
Work from home during August
Income protection and more
Privacy: Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. You can see our privacy policy at
Diversity and Inclusion: We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.
How to apply: Please submit your CV and covering letter. Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage, however if you are successfully shortlisted you will be contacted within 10 working days of your application
More Information
- Address Croydon, Greater London
