Paid Media Manager
Job Type : Permanent, Full Time
Salary : £40000 – £50000/annum
Paid Media Manager
Cardiff
£40,000 – £50,000
Monday to Friday 0900 – 17000
An excellent opportunity is currently available with an outstanding client of ours to join their Media department as a Paid Media Manager on a permanent basis.
Key Tasks:
* Plan, build and analyse paid search campaigns in bulk
* Work with the Head of Paid Media on strategy development
* Manage and optimize multiple Paid Media campaigns to meet and exceed performance goals
* Mentor and train junior members of the team
Manage and grow current campaigns
* Oversee Google Ads, Bing Ads accounts and any Paid channels as we develop our paid media presence
* Ensure best practices are adhered to with regards to strategy, account structure, campaign setup and optimisation
* Regular analysis of keywords, landing pages, search terms, audiences, competitor/auction
* Work with our in-house design team to develop persuasive ads and landing pages
* Develop compelling ad copy that effectively communicates the key benefits of our products/services
Monitor and report your success
* Analyse campaign data and provide insights to inform future strategies
* Support Head of Paid Media with monthly reporting
* Maintain insightful and cross channel trend reporting
* Tracking daily KPIs to identify opportunities for improvement or more efficient spending
Taking things to the next level
* Identify new areas of Paid Media opportunities for the business
* Stay current with industry trends and best practices to ensure campaigns are utilizing the latest techniques and technologies
* Conduct A/B tests to continuously improve ad performance and drive cost-effective results (Ads, Landing Pages, Campaigns, etc.)
* Contribute to account innovation and leading the way with execution
Person Specification
Knowledge and Experience
* 4+ years of experience managing Google and Microsoft Ads (Search, Display, Discovery, YouTube), LinkedIn Ads and Meta Ads OR someone who is consistently performing at an advanced level of PPC competency
* Experience in mentoring and development of junior team members
* Extensive knowledge of lead generation, digital marketing strategy and PPC optimisation
* Extensive experience in multi-channel remarketing and cross-selling
* Strong understanding of A/B testing and tools such as VWO
* Proficient in Google Ads Editor, Microsoft Ads Editor and Excel
* Proficient in managing large campaigns and budgets
Benefits:
* Pension
* Parking
* Healthcare
More Information
- Address Cardiff, South Glamorgan
