Paid Media Manager
Job Type : Permanent, Full Time
Salary : £40000 – £50000/annum + Flexitime + Great benefits pack
Paid Media Manager
£40,000 – £50,000 + flexitime and great benefits pack
Our client is a comparison service within the home moving industry. They have experienced rapid growth and are looking for the best people to join our growing team to help them become a recognised brand within the UK.
They encourage everyone to take ownership of their own role, enabling you to develop original strategies and ideas. They offer a collaborative work environment where everyone is challenged while having a flexible approach to managing workloads.
They are proud of the success they’ve had to date but are now looking to take the business to the next level meaning there’s never been a better time to jump on board, help them get there and share in the rewards.
Description
The key responsibilities of the role will include, but are not limited to
* Plan, build and analyse paid search campaigns in bulk
* Work with the Head of Paid Media on strategy development
* Manage and optimize multiple Paid Media campaigns to meet and exceed performance goals
* Mentor and train junior members of the team
Manage and grow current campaigns
* Oversee Google Ads, Bing Ads accounts and any Paid channels as we develop our paid media presence
* Ensure best practices are adhered to with regards to strategy, account structure, campaign setup and optimisation
* Regular analysis of keywords, landing pages, search terms, audiences, competitor/auction
* Work with our in-house design team to develop persuasive ads and landing pages
* Develop compelling ad copy that effectively communicates the key benefits of our products/services
Monitor and report your success
* Analyse campaign data and provide insights to inform future strategies
* Support Head of Paid Media with monthly reporting
* Maintain insightful and cross channel trend reporting
* Tracking daily KPIs to identify opportunities for improvement or more efficient spending
Taking things to the next level
* Identify new areas of Paid Media opportunities for the business
* Stay current with industry trends and best practices to ensure campaigns are utilizing the latest techniques and technologies
* Conduct A/B tests to continuously improve ad performance and drive cost-effective results (Ads, Landing Pages, Campaigns, etc..)
* Contribute to account innovation and leading the way with execution
The ideal candidate
The key skills and qualities of the Paid Media Manager:
* Proven experience as a Paid Media Manager or a skilled Executive looking to step up into a manager role.
* 4+ years of experience managing Google and Microsoft Ads (Search, Display, Discovery, YouTube), LinkedIn Ads and Meta Ads OR someone who is consistently performing at an advanced level of PPC competency
* Experience in mentoring and development of junior team members
* Extensive knowledge of lead generation, digital marketing strategy and PPC optimisation
* Extensive experience in multi-channel remarketing and cross-selling
* Strong understanding of A/B testing and tools such as VWO
* Proficient in Google Ads Editor, Microsoft Ads Editor and Excel
* Excellent analytical skills with the ability to interpret data and draw meaningful conclusions
* Strong copywriting skills with the ability to create compelling and effective ad copy
* Willingness to take ownership of tasks and ability to multi-task whilst managing deadlines
* Passion for staying up-to-date with industry trends and emerging technologies
What we offer
Annual pay rises
Flexitime with no core hours and no weekends!
20 days annual leave plus your bank holidays
We close for the Christmas and New Year break and offer this as extra time off so you can spend time with your friends and family (e.g., 7 extra days in 2022)
It’s your birthday? Have the day off (plus cake and team lunch!)
Workiversary – get an extra day off
Free on-site or city centre parking
2 monthly WFH days to take as you wish
Company pension scheme – 5% employer contribution
Employee perk scheme through Heka – loads of freebies and big brand discounts!
Paid sick leave based on length of service
Enhanced paid maternity leave
£500 annual training budget for personal development
Employee of month with prizes
Deliveroo Fridays
Team social events
Long term service benefits – extra annual leave
No dress code
Employee referral scheme – earn up to £1000 to help place a new role
More Information
- Address CF11, Cardiff, South Glamorgan
