Social Media Manager
Job Type : Permanent, Full Time
Salary : £25000 – £29000/annum
Social Media Manager
As a social media manager, you'll manage the organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.
Social media management is a distinct role in our large organisation. It will be combined with other marketing and communications responsibilities.
Responsibilities
As a social media manager, you'll need to:
develop creative and engaging social media strategies
manage the day-to-day handling of all social media channels such as LinkedIn and Twitter, adapting content to suit different channels
oversee, plan and deliver content across different platforms using scheduling tools
create engaging multimedia content (and/or outsource this effectively) across multiple platforms
develop, launch and manage new competitions and campaigns that promote our organisation and brand
form key relationships with influencers across the social media platforms
undertake audience research
manage and facilitate social media communities by responding to social media posts and developing discussions
monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics
research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
analyse competitor activity
recommend improvements to increase performance
set targets to increase brand awareness and increase customer engagement
manage, motivate and coach junior staff such as social media executives or assistants
manage a budget for social media activities
educate other staff on the use of social media and promote its use within your company (in-house roles)
encourage collaboration across teams and departments
regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles)
liaise with third party companies on other marketing strategies
More Information
- Address Lowestoft, Suffolk
